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Digital Marketing

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing) or PPC
  • SMM (Social Media Marketing)
  • Affiliate Marketing
  • Content Marketing
  • Email Marketing
  • Analytics
  • Google Adsense
  • Youtube

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Make your website visible to be No# 1 position in search Engines.

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SEO TRAINING GURU is the best  Digital Marketing Training Institute in Andhra Pradesh and Telangana.

Digital Marketing

We provide the best training with industry experts. Providing training on real time projects with examples. Assignments are given every day and tests are conducted on weekly basis.

Digital Marketing is the promotion of products or brands with the help of electronic media. It differs completely from traditional marketing as it involves the use of various channels and methods enabling an organization to analyze advanced marketing campaigns and understand the working formula, typically in real time.

Interested candidates who want to undertake Google Online Marketing challenge are encouraged to complete the course. It helps you to advertise the goals and strategy. It is also designed to educate students in the field of Digital Marketing.

Why Digital Marketing?

It is useful for job seekers, working professionals and business owners. In this competitive world hundreds of fresher’s waiting for their dream job. To fulfill their dreams digital marketing lays a perfect platform. There are new job opportunities in the field of Digital marketing that have a bright future. It doesn’t require any programming knowledge and every can easily learn with a little bit of computer knowledge.

In the year 2015, Digital Marketing grew significantly and it continued as the stats in 2017 showed that 41% market share. Now it’s time to change focus from traditional marketing to digital marketing, so prepare yourself for the change. In coming 5 years, India will emerge as the largest hub for the Digital Marketing professionals


What is SEO?

SEO stands for Search Engine Optimization is a process of improving the visibility of a website in search engines organically. These are natural or unpaid results on SERP. Optimization designed with prominent search engine algorithms with relevant keywords and content. SEO classified into two types: On-page and Off-page optimization.

On page optimization comprise of elements such as webpage, HTML code, content and images. Off page optimization comprise with traffic and backlinks which are pointing to the site which is being optimized from other relevant websites.



What is SEM?

SEM (Search Engine Marketing) or PPC (Pay Per Click) or Online Marketing used as the competition is at peak, Search Engine Marketing used to target leads in the most efficient way possible. This is a perfect solution to all of those who have just entered the internet business. As a professional, you can generate leads through advertisements. Being a professional you can generate leads for any business through Google Adwords, PPC campaigns and many more.

Process of promoting products and services through internet with a combination of powerful set of tools and methodologies. It includes a wide range of marketing elements than traditional business marketing due to the availability of extra channels and marketing mechanisms available on the internet.


Benefits of Online marketing:

Potential growth

Reducing expenditure

Elegant communications

Better control

Improvement of customer service

Competitive advantage

SEM is also called as online marketing, internet marketing, web marketing and digital marketing.

Making Your Brand Visible: Reach your targeted customers as per your business needs through ad campaigns

Generating Leads: Never get restricted in the world of keywords, paid marketing campaigns allow you to use the accurate keywords in process of generating leads.

Quick and Easy Campaigns: You can create campaigns as per the need of the hour and pull your customers, rather than going for a long term campaign.


What is SMM?

SMM stands for Social Media Marketing. It is the best way to connect industry leaders and customers. In a research conducted, 84% of B2B marketers out of total 100% use social media to promote their brand and reach out to many customers. Now a day’s social media has became the face of business to promote their business in particular for their customer’s.

Need of Social Media Marketing

Boosts SEO: Social Media along with SEO can drive immense traffic to your site

Customer Connect: You can connect directly to customers

Target and Re – Target: SMM gives the flexibility and possibilities endless without any restrictions by targeting the same audience.

Popularity: The best ever way to leverage corporate responsibility promotions online

Build Brand Loyalty: If you make your presence online actively, the higher the engagement and loyalty of customer prevails.

Content Marketing:

It is one form of marketing focused on creating, publishing and distributing content. It is used to for the following reasons

Attract attention and generate leads

Expand their customer base

Generate or Increase online sales

Increase brand awareness or credibility

Engage an online community of users

Content marketing helps company to create sustainable brand loyalty and provide required information to consumers and creating willingness to purchase products from the company. Content marketing does not involve direct sales. Instead, it builds trust and rapport with the customers. Content marketing requires continuous delivery of large amounts of content.

For a company the main focus should be on the needs of the prospect or customer. Information can be presented in a variety of formats like news, videos, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer, articles, photo sharing, blog etc.., most of these formats belong to the digital channel. Digital content marketing is a management which uses digital products through different electronic channels to identify, forecast and satisfy the content requirements. Content must be consistently updated and added to in order to influence the behavior of customers.

Email Marketing:

An act of sending a commercial message to a group of people by using email. An email sent to a potential or current customer could be considered as email marketing. It involves using email to send advertisements, business requests, solicit sales or donations and mostly meant to build loyalty, trust or brand awareness. These are sent to those who have already purchased lead list or a existing customer database. The emails are generally sent with the purpose of enhancing a merchant’s relationship with current or previous customers. It is mainly used to encourage customer loyalty and repeat business, acquiring new customers or trying to convince current customers to purchase something and sharing third party ads.

Google Adsense:

It is a program run by Google that allows publishers in the Google network to serve automatic text, image, video or interactive media advertisements targeted to site content and audience. The advertisements are administered, stored and maintained by Google. The revenue is generated based on per click or per impression.

Based on the website content, user’s geographical location and other factors Google uses its technology to serve advertisements. Advertisements on Google are less intrusive and the content of the advertisements is often relevant to the website. Many of the websites uses the Adsense to make revenue from their web content. Adsense is particularly important for small websites to generate revenue as they do not have the resources for developing advertising sales programs.

Webmasters place a brief Javascript code on website page’s in order to display contextually relevant advertisements. Publishers can place unlimited number of ads on Adsense ads page. Building a valuable content on websites can attract Adsense advertisements which pay when they are clicked. The source for AdSense income is through AdWords program, which has a complex pricing model based on a Vickrey second price auction. Google at present shares 68% of revenue generated by AdSense with content network partners, and also 51% of revenue is generated by AdSense with AdSense for Search partners.


You can also make money on Youtube with Adsense. You need to have a youtube channel and start making quality videos. Once you have successfully engaged your viewers think of making some money with our youtube channel but one should know how to earn money with youtube.

One should know how to start, the next steps and after what’s next? With the help of Google Adsense you can make money on your youtube videos without doing much more than signing up.


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